Odd Jobs: Life coach is cheerleader for those seeking change

By: Don Chaddock, Managing Editor
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There are coaches for sports, athletic training, dance and voice, but what about the bigger picture? That’s when a different kind of coach is needed.

Meet Jenifer Landers, a single mom who doesn’t toil away the hours pushing pencils or punching a time clock. She’s a life coach.

“I’ve always been committed to a life-changing conversation and have always been interested in that ‘aha’ moment that makes a difference,” Landers said. “When I was a teen, I thought I wanted to be an art therapist. … I wanted to help people and work with people to get that ‘aha’ moment.”

She decided to go the traditional route and enrolled in a masters program for psychology.

“I got discouraged with the academics of it,” she said. “That’s when a life coaching book fell into my lap.”

Landers said things started to make sense and she was able to become a certified life coach and follow her passion – helping change lives.

“The human interest side goes back to the ‘aha’ moment, effecting change through powerful conversations,” she said. “I’m just passionate about transformation.”

But, what does a life coach actually do? She said that’s a common question.

“I work with clients one-on-one in a weekly session designed to move them forward,” she said. “I work to shift mindsets, create a productive environment – meaning I work with clients to identify what’s not working for them. Another one is removing limited beliefs.”

Landers said the reward is seeing people change and being a part of the transformation.

“I love seeing people making changes and doing more of what they want to do. I love being a part of someone’s journey,” she said. “It’s the coolest thing to do.”

While she’s focused on helping others achieve their own goals, Landers said it’s also beneficial for her.

“I enjoy the experience of seeing myself in everyone I coach,” she said. “Every client is a mirror in some way. I become wealthy in connecting with people.”

For those interested in life coaching, she said there are a number of specialties.

“There are multiple training programs for life coaching,” she said. “Once you complete certification, you still have freedom how you create a career. You can specialize in almost anything. You can help people with parenting, their diet and almost any subject that could lead you in all kinds of career areas. Basically, it’s, ‘Where is my audience?’”

Landers warns against assuming this is an easy career.

“Anybody can start out and say, ‘Life coaching – that has my name on it.’ Then they have their own business and have to promote it and learn marketing,” she said. “When you’re building your business, it can take over the time otherwise spent doing the coaching.”

Landers said she attends seminars, reads books and tries to learn as much as she can to continue bettering herself in her chosen field.
Her office can be anywhere from a coffee shop to a restaurant to her home.

“A lot of life coaching takes place over the phone,” she said. “In my first four years, I didn’t have an office at all. Clients like to meet in different places. Coffee shops are common.”

To learn more, visit her website at or call her at (916) 294-0035.

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Editor’s note: In this series, we’ll take a look at careers outside the norm. If you have ideas for Odd Jobs, submit them to