Hammer & Nails breaks into Folsom

Men’s grooming franchise brings man cave nirvana Folsom
By: Telegraph Staff
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Hammer & Nails Grooming Shop for Guys, a men’s grooming shop that provides hand and foot care, haircuts and shaves in a man cave nirvana, opened its first location in Folsom last week.

The Folsom Hammer & Nails location is owned and operated by husband and wife duo, Connie and John Choi. Well-suited for success in the personal care and grooming space, John and Connie are regional developers and multi-unit franchisees for Massage Envy in the Bay and Sacramento areas. Prior to franchising, Connie owned a retail clothing business, while her husband John began his entrepreneurship through ownership of an accounting firm where he was a Certified Public Accountant.

 “A full-service grooming shop designed with guys in mind is exactly what the local community has been needing,” John said. “Every element of the Hammer & Nails experience is designed to induce ultimate relaxation. From the atmosphere to the personalized headphones and complementary beverages to the services themselves, we’ve created a comfortable space to de-stress and let the professionals take care of the rest.”

The Hammer & Nails experience is unlike any other in the health and wellness space. The atmosphere is low-lit, with soft ambient lighting throughout the shop. Exterior windows are tinted dark for privacy and the interior is furnished with dark wood and steel, to create a relaxing vibe from the moment you walk in. If you have an appointment, you’re greeted by name and escorted to a luxurious oversized Bison leather chair. You’ll be handed a menu with complimentary beverages ranging from ice water to McAllen’s whiskey, all of which is included in the service cost. Shops have Direct TV, and every guest has a personal TV, remote and noise-cancelling headphones for entertainment during his visit.

“John and Connie are joining our brand at a key moment of growth. Offering hand and foot care and grooming services all under one roof is sure to revolutionize personal care in Folsom,” said Michael Elliot, founder of Hammer & Nails. “As the first Hammer & Nails shop in the area, this trailblazing location will bring a new level of personal care to the regimens of local residents.”

At Hammer & Nails, the entire experience is not only the pinnacle of relaxation, but the hand and foot care also yields significant health benefits. During a visit, technicians will examine feet and hands before the services begin. Then, hands are wrapped in hot towels with essential oils. Every part of the process is about giving great service and helping make guys feel relaxed and pampered in a welcoming environment.

Hammer & Nails is open daily from 10 a.m. to 7 p.m. and is located at 195 Placerville Road Suite 110.

For more information about Hammer & Nails in Folsom go to or call (916) 984-1111.