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Rodeo days bring business to Folsom

58-year-old event brings more than $1M to local economy
By: Bill Sullivan, Associate Publisher
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Editor’s note: The following is the second segment in a four-week series on the preparations and the running of the 58th Folsom Pro Rodeo that rides into the city the final weekend of June. This week, the Folsom Telegraph looks at the impact and the exposure this summer classic brings to the city.

Readers of the Folsom Telegraph recently voted it the number one spectator sport in the Folsom region in the annual best of the best awards. In a little more than a week, the Folsom Pro Rodeo celebrates its 58th year. The event looks to be one of the best yet, with many new features that are sure to draw thousands of attendees and boost the Folsom economy in a big way.

Last year, more than 20,000 spectators passed through the gates at Rodeo Park to attend this local event that is presented by the Greater Folsom Partnership. The Folsom Pro Rodeo is the largest annual tourism attraction in the City of Folsom, holding a significant lead over the annual Hangtown Motocross that takes place south of highway 50, but is hosted by the City of Folsom annually.

By the time the 58th annual Folsom Pro Rodeo rides off into the sunset this year, it will bring more than $1.5 million in local spending in the community, according to a recent economic impact study by the Folsom Chamber of Commerce. Not only does the event bring revenue into the region during its four-day run, it draws dollars in the community in the weeks prior to the event and the week’s thereafter as the tourism interest in Folsom expands.

Newspaper advertisements and articles locally and afar publicize this event along with other forms of media exposure. If you drive down the highway 50 corridor, it’s not uncommon to see a number of digital billboards marketing the event to the hundreds of thousands of motorists that travel the area daily. Look on social media and you can’t help, but to stumble upon news of the rodeo.

 When you factor in the enormous support from the business community, most of which are branding “rodeo days” with various specials, ticket sales and sponsorships adding to the strong exposure. In recent days, the Folsom Pro Rodeo Queen court has been visible at various events in the city, adding more pre-event fanfare and excitement.

How does the rodeo help the business community? The event and the marketing efforts by the Folsom Chamber of Commerce helps generate business into local restaurants and retail stores before, during and after the four day rodeo. Lodging is also a big part of the local revenue gained. Spectators and participants fill our area hotels. Many of them stay days prior and after the event to enjoy the city’s amenities.

“Rodeo fans support our economy in many ways while they are enjoying this family-friendly event. They shop and dine while they are here. They take note of the busy event calendar and return for Folsom LIVE, Tap Folsom or one of the other fun events we host,” said Joe Gagliardi, CEO of the Greater Folsom Partnership, presenter of the rodeo. “With the support of Folsom businesses, we are excited to bring the rodeo to the community each year.”

This year, the Folsom Pro Rodeo has a unique schedule which creates an entire week of patriotic fanfare and events in the city, where many other events are taking place. The events are a perfect pairing for family fun all leading up to the Independence Day holiday.

Rodeo events will begin Friday, June 29, with the Folsom Family Round Up at the Folsom Lions City Park, a free event featuring up-close and personal fun with the stars of the Folsom Pro Rodeo. The event features fun and games for all, along with food vendors, live music and more.

Saturday, June 30, the action heats up the Folsom Historic District with the Folsom’s Hometown Parade at 9:30 a.m. This event will bring the red, white and blue to the heart of Folsom. Presented by the Folsom Historic District, the parade will celebrate patriotism, heritage and celebrate the kick off to rodeo days as well.

Saturday, Sunday and Tuesday night, the gates open at Dan Russell Arena at 6 p.m. Rodeo action begins at 7:30 p.m. Monday night, and the Northern California Junior Rodeo Association rides into the arena in a special event offering free attendance as the stars of the pro rodeo take a break to prepare for the big July 3 finale.

Reserved rodeo tickets are $26.50. General admission is $21.50 for adults or $15.50 for children (12 and under) and seniors (62 and up). Fans will have the opportunity of sitting ringside to the bucking chutes and not missing a minute of the action in the Corral Club for $49.50 which include no-host beverage/food service. Family value “buckaroo” packages are available online, which include four general admission tickets, four sodas, four hotdogs for $65. 

For more information on this event, contact the Folsom Chamber of Commerce at 916-985-2698 or go to folsomrodeo.com where you can learn all the details and even purchase tickets in advance. Watch for the Telegraph’s special Pro Rodeo guide coming in the June 28 edition.