Sprouts opens doors to new Folsom locationBy: Rachel Zirin, Senior Reporter
The newest addition to Folsom, Sprouts, cut the ribbon and opened their doors ton Wednesday, March 15 for their grand opening celebration.
All day long, every customer will receive a free reusable shopping bag with goodies inside as well as coupons for a lot of free stuff.
Sprouts carries everything natural, organic, and items with special dietary restrictions, such as non-gmo, gluten-free, dairy-free and more, said Jason Ortega, store manager.
With a focus on organic and natural items, Sprouts fits right into the health-conscious city of Folsom.
“Our organic selections are unparalleled across commercial grocery stores in this area,” Ortega said. “We have a full-scale grocery store with a full-service deli, produce department, meat department, frozen and dairy department, as well as a full-size vitamin and beauty/health department. Our main thing is we offer varieties.”
With the opening of Whole Foods in the Palladio in 2011, it will be interesting to see how the two similar natural grocery stores compete.
“Sprouts is significantly less expensive. We offer the same brands and variety, but at a much lower price,” he said. “From a visual stand point, the layout of the store is much more open.”
When you walk into the new grocery store, you are able to see everything from the back of the store and every department, which is labeled accordingly for convenience.
“The feedback we hear from Whole Foods’ customers is it can be overwhelming and daunting,” Ortega said. “They can come here, get great customer service and have a variety of brands, not just a specific section. It is much less intimidating here.”
Opening with 150 employees, Sprouts is looking forward to joining in the growth of the Folsom area, he said.
“Customers can look forward to coming in with incredible pricing and explore and discover all of the different options in special dietary foods,” Ortega said. “For example, people don’t think gluten-free bread tastes good, but it can and does. We have a good variety of gluten-free bread and it doesn’t have to taste bad.”
Sprouts has around 18,000 square feet of organic foods that will get you excited about being and staying health conscious.
Something Ortega wants future customers to know about the natural grocery store is that Sprouts does a lot of fundraising to benefit the local community and schools.
“We don’t just donate a gift card, we go to local events and talk about healthy eating and sustainable farming,” he said. “This is something we want to promote, not just being a business, but that we want to help impact the community positively.”
Sprouts is open from 7 a.m. to 10 p.m., every day and is located at 905 East Bidwell Street.
For more information, go to sprouts.com or call 916-605-7050.