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Niello Concours rolls into Serrano

By: Brad Smith Telegraph Correspondent
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If wandering around El Dorado Hills this weekend, you may hear a familiar saying, “The British are coming, the British are coming.” No, it won’t be a Revoluntionary War reenactment. A number of classic British motorcars and other elegant cars spanning more than a century will be on display at the seventh annual Niello Concours at Serrano. Promoters expect the Oct. 3 show to be the best one to date. “We’re expecting more than 200 cars to be at this year’s event,” said Michele Moore, the event’s marketing director. Moore, along with her husband, Brian, started the event in 2003. Moore said her husband owns a a car restoration business and they have been attending different car shows all over the state for nearly 30 years. “Brian and I always wanted to see a Concours-style car show here in the area,” she said. “Seven years ago, we found an opportunity and took it.” Moore said that when the last Raley’s Gold Rush Days was held at Serrano, she and her husband decided that Serrano would be a great venue for a Concours-style car show. “The hardest part was to convince folks — especially from the Bay Area — to bring their cars out here to El Dorado Hills,” Moore said. “Some thought the weather would be way too hot or we wouldn’t have a strong turnout from the public.” However, the Moores convinced their fellow classic car owners to make the trek to El Dorado Hills. Then, they focused on promoting the event and worked hard to draw in the crowds. As it turned out, she said, the first event went well. “The weather was perfect and we had a great turnout,” Moore said. “And, we found someone who wanted to help sponsor the event.” She said that some people from the Niello Auto Group had been at the Concours event and were “impressed” by what they saw. “They liked what they saw and wanted to be a part of it,” Moore said. “From that point on, it was the beginning of a beautiful friendship.” Moore said that this year, a number of unique cars will be on display, including 1935 Dusenberg convertible once own by newspaper magnate William Randolph Hearst. The event kicks off with the Finale del Concours Raduno, held at La Borgata Park Drive at Serrano Parkway. Classic car owners and enthusiasts will be able to gather and talk about their cars, Moore said. “Think of this whole weekend as an art show and the cars are the works of art,” she said. On saturday, a select number of owners and their cars will go on a tour of the surrounding area, Moore said. Local wineries will be visited and the cars will make stops so the public can view them. “Sunday is the main event, to be sure,” Moore said. “There will be a fashion show, a cognac and cigar room and many vendors. This year, there will be a spotlight on British marques or motorcar brands,” Moore said. “Rolls Royce, Austen Healy, Aston Martin, MG and other marques will be showcased.” Moore hopes that many from the El Dorado Hills community will come out and see the Oct. 3 show. “This show is growing and it’s something that the community can take pride in,” she said. “I hope people will take the time and come out to see it.” For more information, go to nielloconcoursatserrano.com/drive. * * * KNOW AND GO What: Niello Concours at Serrano When: Where: Serrano in El Dorado Hills Info: nielloconcoursat serrano.com