Girl Scouts in Folsom and El Dorado Hills eligible to participate in milk photo contest
In 1997, an adorable 10-year-old Girl Scout named Megan Weber made an impression on Californians with her iconic uniform and an armful of cookie boxes on a memorable print campaign, provoking the thought, “Got Milk?”
To commemorate this moment in time and the partnership established between the California Milk Processor Board (CMPB), the creator of Got Milk?, and the Girl Scouts in California 15 years ago, the organizations are searching for three lucky Girl Scouts among the more than 200,000 in the Golden State to be the stars of a new print campaign. Locally, all the registered members in Folsom and El Dorado Hills have to do is submit a photo showing how Girl Scouting and milk have helped them become strong, healthy and confident young women.
“As the premier leadership development organization for girls, Girl Scouts strives to give girls as many opportunities as possible to share their voices and express what being a Girl Scout means to them,” said GSHCC Chief Executive Officer Pam Saltenberger. “This contest is just another way girls can share with their communities how they develop courage, confidence and character through Girl Scouting and by leading healthy lifestyles.”
Megan Weber, the original red head, freckle-faced Girl Scout featured in the 1997 campaign, will be traveling to the Sacramento-Stockton-Modesto region to encourage members from Girl Scouts Heart of Central California to take part in the contest. Weber, now 25 and living in Sweden, didn’t hesitate to lend her support.
“I remember missing my school Halloween party to do the photo shoot,” said Weber. “I just couldn’t pass up a once-in-a-lifetime opportunity to star in a Got Milk? billboard and to also represent the Girl Scouts in California. Girl Scouting taught me how to become independent and hard working. I’m excited to represent both GOT MILK? and the Girl Scouts in California as they search for other strong, healthy and confident young women.”
The 2012 Got Milk? - Girl Scouts Photo Contest is an opportunity for three Girl Scouts in California to each receive a $500 U.S. Savings Bond and to be featured collectively on a billboard (or comparable advertising media) in their hometowns. The contest is open to all currently registered Girl Scouts (except Girl Scout adults) of all grade levels belonging to one of the eight councils in California including Girl Scouts Heart of Central California. From Nov. 5 to Dec. 21, 2012, Girl Scout members may submit a photo with a caption no more than eight words showcasing the contest prompt: How have Girl Scouts and milk helped make them become strong, healthy and confident? The Girl Scout submitting the photo and dairy milk must also be featured in the photo. Aside from the three grand prizes, camp scholarships worth $350 each will also be given to 24 finalists throughout the state. For complete contest rules and to download an entry/release form, visit www.gotmilk.com/news. Entries can be submitted via the following:
Email: email@example.com (limit 8 MB)
Mail: GOT MILK? 2012 Girl Scout Photo Contest, c/o RL Public Relations, 11835 W. Olympic Blvd., Suite 1155E, Los Angeles, CA 90064
The three grand prize winners will be notified by Jan. 31, 2013.