Monday Nov 16 2009
Designer releases Home Décor Sunset design guide
By: Laura Newell, Telegraph Correspondent
Interior designer and author, Kerrie Kelly recently released her second book, “Home Decor: A Sunset Design Guide” to provide inspiration and expert advice to home designers. “My motto is everyone deserves great design, so to be able to buy a book for $25 versus to pay a designer an hourly fee was something that I wanted to be able to give people to help get them started,” Kelly said. Currently, 60,000 copies have been published, said Kelly. Kelly is a Sacramento native, and after being in the business for over 20 years, she is one of Sacramento’s leading interior designers. Kelly serves as the American Society of Interior Designers’ national chair Design for Aging and the California Central/Nevada chapter’s legislative director and past-president. Additionally, she created the interiors of thousands of homes along with hotels, restaurants, model complexes and sales pavilions throughout the west. “I don’t have kids, so design is my baby,” Kelly said. In 1994, Kelly graduated from California Polytechnic State University, San Luis Obispo with a degree in Interior Design and in 2002 received Masters of Business Administration from the University of Phoenix. Kelly said she gained much of her training in purchasing, merchandising and event planning while working with Del Webb, Pulte Homes, Ralph Lauren Home Collection and Sacramento AIDS Foundation. Through that acquired knowledge, Kelly was able to start “All American Design and Furnishings, Inc.” in 1995. Through all of her experience Kelly said that she also developed a passion for writing. Originally, Kelly was a columnist for the Home Section of a newspaper for one year and after ending the column, decided to write a book. “After about a year of doing that, I thought, I could turn these columns into chapters,” Kelly said. “After I expanded my columns and turned them into chapters I pitched them to Sunset and they said, yes let’s do this, and it all took about a year.” Kelly explained that while writing her second book, she included ideas from her design team that she works with everyday at the Kerrie Kelly Design Lab in mid-town Sacramento. In her newly opened design lab Kelly works with two other designers and a variety of interns. Kelly offers internships for student designers from The Art Institute of California in Sacramento to both learn and create in her design lab. “We are able to give them that real world experience outside of The Art Institute,” Kelly said. “It’s a smaller space with all of our resources and a huge design table where we can collaborate and design.” For more information on Kelly and the Kerrie Kelly Design Lab, visit kerriekelly.com. “Everyone should be able to make their space a little bit better, there is such a range of things that can be done and I love helping people do this,” Kelly said.