Monday Aug 13 2012
Beef O’Brady’s pub eyeing Folsom location
By: Art Garcia, Telegraph Correspondent
Company seeking franchisee to run new pub
Think you’ve got a long work commute to Sacramento and environs? Try trading places with Gene Savage of El Dorado Hills, who commutes once or twice a month to his office in Tampa, Fla. As director of franchise development for Tampa-based national restaurant chain Beef O’Brady’s Family Sports Pub, he’s a scout for new franchisees, and he’s looking for one to operate a family- and community-oriented O’Brady’s in Folsom. “We’re hoping within six months we can locate the franchisee for Folsom,” said Savage, 62, whose more than 30-year career has been in franchising. Once a franchisee is found, it usually takes nine to 15 months to locate, build and open a new restaurant. A Folsom store will be the second in California. The first Beef O’Brady’s opened last month in Hesperia in the Southern California high desert, between Los Angeles and Las Vegas. There are 216 stores in 23 states for the company founded in 1985. Why is Folsom a target market for Beef O’Brady’s? “The demographics for the Folsom market are very strong for this kind of restaurant operation,” Savage replied. “We consider ourselves a family sports bar concept, with a focus on good food and good sports in a family environment. The demographics we look for are built around that. “We feel Folsom is a very strong community-based city that lends itself very strongly to what we’re looking for in median household income, which is right in the middle of our normal target.” Franchisee candidates must have cash of $200,000, plus a net worth of $200,000 beyond that to be considered as a Beef O’Brady’s operator. Savage said he hopes a franchisee can be found in the next six months. The company’s community-active concept for franchisees is heavily emphasized. “As a Beef’s partner, you are committing to a ‘way of life,’ which requires community involvement by working with local schools, adult/youth athletics and community organizations,” reads a company statement. “Making a difference — changing lives — the backbone of the community! This is what Beef O’Brady’s is all about,” it proclaims. Savage noted that more than 60 percent of new O’Brady’s owners have no prior restaurant experience, and that the company was named the No. 1 franchise in the sports bar category by Entrepreneur magazine for 2012. “You’ll find a number of our competitors focusing on what you might call a sports bar, and many of them seem to do well in one area but we believe we do well in all three — sports, food and family and community-based,” he said. Beef O’Brady’s is known for its Buffalo chicken wings, steaks and hamburgers. The chain revamped its entire menu a year ago, upgrading to an Angus burger, which has an average price of $8-$9. The newest prototype restaurants feature 20 to 25 TV sets and have 14-inch TV monitors at family dining tables. Those interested in becoming an O’Brady’s franchisee can phone Savage at (530) 391-4688 or email him at firstname.lastname@example.org. They also can find franchising information at the company’s web sites, www.beefobradys.com and www/beefobradysfranchise.com. Savage and his wife, Penny, have lived in El Dorado Hills nearly 13 years. Prior to Beef O’Brady’s, he was with another restaurant concept as a franchise development director.