Folsom readies to celebrate small biz

Small Business Saturday ahead
By: Bill Sullivan, Associate Publisher
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This Saturday, Nov. 24, is Small Business Saturday, a day where communities encourage others to take a break from shopping at major retailers and online, and pay a visit to their favorite locally-owned businesses.

The communities of Folsom and El Dorado Hills have a wide variety of stores that sell everything from furniture to clothing, outdoor activity equipment to holiday decorations and gifts, and everything in between.

Throughout the day on Saturday, people can go into any business that is locally-owned and get a stellar deal that many are offering as well as unique hospitality from many of the proprietors. It doesn’t matter if it’s retail, detail or fine dining, many businesses will be participating in this event that is sponsored nationally by American Express and supported by numerous business networking groups such as the Folsom and El Dorado Hills Chamber offices, Ulink Network and more.

“Small Business Saturday is one of the holiest holidays during the holidays for retailers. When you shop small, it’s like saying we love you and appreciate you to your local store owners,” said Judy Collinsworth, executive director of the Folsom Historic District Association. “It’s a fun day for merchants to gussy up their stores, put out their holiday finest and spoil their customers with great products. Many of the merchants in the Historic District are planning special sales and giving out holiday treats.”

Small Business Saturday encompasses businesses far beyond the Folsom Historic District. Joe Gagliardi, president and CEO of The Greater Folsom Partnership, along with his entire team, encourages everyone to hit the streets and support as many of Folsom’s locally-owned businesses as possible.

“We encourage residents to support their neighbor, the small business owners of Folsom,” Gagliardi said. “These hard-working individuals provide local jobs, an income for their families and offer unique goods and services with a personal touch.”

Local media will be doing their part in helping to promote the many locally-owned businesses on Saturday and even into the week ahead. Locally-operated Folsom TV will be out and about during the event visiting different stores and events. The Folsom Telegraph will also be participating in a strong fashion, even beyond Saturday, with a brand new special section coming out in next week’s Telegraph titled “Locally Owned,” which highlights a number of locally-owned businesses who signed up to be part of the new publication.

To find out about many of Folsom’s locally-owned businesses with great deals, check out the many advertisements throughout this edition of the Folsom Telegraph as well as the Folsom Lake Entertainer and the Telegraph’s Shop the 50 Deals and plan your day. For a list of area businesses, go to or