It’s been a little over a week since election night came and went. This year, the Folsom Telegraph took its pre-election coverage and its election night coverage to a level it has never before, or at the least, to a level it hasn’t been in many, many years.
Earlier this year, the Folsom Telegraph garnered more awards from the California Newspaper Publisher Association (CNPA) in one single year than it ever had. Additionally, this local community newspaper was named a top five weekly newspaper statewide in overall excellence. While accolades like this come about it does a number of things for us.
Yes, it’s something to be proud of to have our hard work recognized by the leaders of the industry as being among the best of the best. Another perk of such accomplishments, is the fact that it drives those of us that are committed to continue to do our very best, often attempting to out-perform what we did in the previous year or time period.
Election night was living proof that this drive for continued excellence is a very real thing here for the staff of the Telegraph. The result of that commitment was that, for the first time in history of this newspaper, our Thursday edition contained in-depth coverage of our local election night. This took hard work by our staff as well as cooperation by our pagination team and our press operations, all who were willing to adjust their full schedules to accommodate an adjusted press time for the Telegraph in an effort to bring you dynamic content that others didn’t have.
On election night, both Rachel Zirin and I adjusted our schedules and took to the streets, visiting numerous locations where election celebrations and gatherings were taking place. In-person interviews were conducted, emotional photos were captured and our readers were given a look at election night in their community like they had never seen.
While I have to thank everyone on our great team at the Telegraph and Gold Country Media abroad, I must give a huge thank you to our many candidates for their participation. On election night, we made a hard fought effort to visit all of the candidates’ events, and I am happy to say that at most of them, we were welcomed with open arms and received a great deal of positive input from those at the events for our extended efforts, even many who weren’t seeing the results they desired on election night, were supportive of this long-time newspaper being there, in person.
The Telegraph made it a mission this year to provide well-balanced election coverage, balanced right down to the insuring every local candidate had equal pre-election coverage of even word counts and placement on our pages.
This newspaper also exercised its choice to not endorse candidates, props or measures in an effort to provide the utmost in unbiased election coverage. Additionally, we implemented our long-term policy of concluding all pre-election and candidate preview coverage two-and-a-half weeks prior to election day, to ensure we did not influence an election, but simply provided coverage in a fashion that allowed our community to make their own decisions.
Our stern election policies and balanced coverage was something we received a great deal of positive support on, from letters, emails, phone calls and in person. We thank you for your appreciation and your support. Watch our pages in the coming weeks as many of these races become finalized as well.
Bill Sullivan is the associate publisher of Gold Country Media, publishers of the Folsom Telegraph, Auburn Journal, Roseville Press Tribune, Placer Herald, Loomis News, Lincoln News Messenger and numerous regional magazines. He can be reached at firstname.lastname@example.org.