The communities we serve

By: Bill Sullivan, Associate Publisher
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Recently we have had a series of calls from a particular reader questioning the areas we serve as your community newspaper. This particular caller was somewhat insistent on telling me that El Dorado Hills is not part of Folsom and we shouldn’t be covering events in that area like we do. Granted, I am discussing this topic in a slightly more diplomatic fashion than the caller, who addressed it more like Ben Cartwright would have when telling a trespasser to leave the Ponderosa Ranch and never come back.

While the calls from this individual certainly are not going to change our coverage areas, it did turn on a light bulb here in the sense that perhaps it’s time for a refresher on the communities we serve here at the Folsom Telegraph and our other publications in the surrounding communities. We cover a broad geography inclusive of Sacramento, El Dorado and Placer counties as well as Amador County with niche publications.

Let’s start with this newspaper. The Folsom Telegraph has been around since 1856 and is the oldest operating weekly newspaper based in Sacramento County. The Telegraph’s key coverage areas include all of Folsom as well as El Dorado Hills. From 2001 until 2015 we operated two Telegraph editions from our office in Folsom, the Folsom Telegraph as well as the El Dorado Hills Telegraph. In February of 2015 we made the decision to combine both newspapers into one bigger, bolder edition that covered the communities of both Folsom and El Dorado Hills.

This particular newspaper has an incredible readership and advertiser base from Folsom, El Dorado Hills as well as the communities that neighbor them when big news takes place, such as Orangevale, the north side of Granite Bay and Rancho Cordova along the highway 50 corridor. When it comes to Folsom and El Dorado Hills, this newspaper covers local high school sports like nobody else in our area, which has much to do with our strong subscriber base in both Folsom and El Dorado Hills as prep sports and a community newspaper go hand-in-hand.

The Folsom Telegraph is part of Gold Country Media that also produces the twice-weekly Auburn Journal along with weekly newspapers including the Lincoln News Messenger, the Loomis News, the Roseville Press Tribune and the Placer Herald in Rocklin. In addition to our newsprint publications, we have several very successful magazines that are also produced right here by our talented staff. In Folsom, we produce the monthly Folsom Lake Entertainer Magazine. In Auburn, Foothills Magazine is our monthly gloss-product along with the Auburn Direct Shopper. In our South Placer region, our monthly gloss magazines include the Granite Bay View, Roseville View and Lincoln View.

For the reader, we provide more in-depth content than anyone in the region. For the advertiser, we offer our clients the opportunity to reach customers abroad with exposure into three different counties. In addition to our weekly and monthly publications, throughout the year we produce publications such as the official Folsom Pro Rodeo Program, the Gary Brown Home Show Guide and much more. Our latest endeavor was the Folsom Telegraph 2018 calendar that was free for all our subscribers and packed with great coupons and local photos. If you didn’t get one, stop by our office at 921 Sutter Street, grab a subscription that includes the Telegraph and the Folsom Lake Entertainer for less than $4 a month, and we’ll be happy to supply you one. We are your community newspaper, covering news, sports and much more in your communities.

Bill Sullivan is the Associate Publisher of Gold Country Media and can be reached at